Marketing & Regulatory Compliance Guidelines
Internal compliance framework for business owners, legal advisors, content creators, and advertising teams managing ALLMOALI website copy, Meta/Google ads, and influencer campaigns.
"Before production launch, the business owner should have the actual product classification, manufacturer details, applicable Ayurvedic/manufacturing licence, packaging declarations, GST/tax information, advertising claims and grievance-officer details reviewed by an appropriately qualified Indian legal/compliance professional."
1. Indian Legal & Regulatory Framework
ALLMOALI digital assets, marketing creatives, website claims, and packaging disclosures are governed by Indian consumer protection and product safety laws, including:
- Consumer Protection Act, 2019
- Consumer Protection (E-Commerce) Rules, 2020
- Consumer Protection Guidelines for Prevention of Misleading Advertisements and Endorsements, 2022
- Legal Metrology Act, 2009 and Legal Metrology (Packaged Commodities) Rules, 2011
- Drugs and Cosmetics Act, 1940 and Drugs and Cosmetics Rules, 1945
- Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and Rules
- Digital Personal Data Protection Act, 2023 (DPDP Act)
- ASCI (Advertising Standards Council of India) Code of Ethics
2. Strictly Prohibited Claims & Dark Patterns
When designing future Meta ads, Google ads, reels, influencer scripts, or website content, the following practices are strictly prohibited:
FORBIDDEN ADVERTISING PRACTICES:
- Absolute Cure Claims: "Cures arthritis," "Cures joint pain," "Permanent relief," "Instant cure," "Guaranteed relief."
- Absolute Safety Claims: "No side effects," "100% safe," "Risk-free," "Chemical-free" (unless verified by lab certification).
- Medical Instructions: Instructing users to stop, reduce, or replace prescribed medicines or medical treatment.
- Unsubstantiated Endorsements: "Doctor recommended," "Clinically proven," "Government approved," "AYUSH certified" (unless official license/clinical documentation is provided).
- Fake Social Proof: Fake customer reviews, fabricated verified purchase badges, fake before/after photos, or artificial sales numbers.
- Dark Patterns: Fake stock countdown timers, hidden shipping fees at final step, or deceptive offer cancellations.
3. Recommended Approved Copywriting Guidelines
"Cures knee pain permanently in 7 days"
"100% safe with zero side effects"
"Replace your daily painkiller pills"
"Designed for topical massage and everyday joint & muscular care"
"Natural Ayurvedic-inspired topical care"
"Use as part of your regular self-care massage routine"
4. Legal Metrology & Product Packaging Declarations
In compliance with the Legal Metrology (Packaged Commodities) Rules 2011, product packaging and digital product display pages must maintain identical consistency regarding:
5. Internal Pre-Launch Compliance Checklist
Business Owner Pre-Launch Verification Checklist:
☐ Verify exact legal classification (Ayurvedic Proprietary Medicine vs Cosmetic vs Topical Care).
☐ Verify validity of state manufacturing license and license number printed on packaging.
☐ Confirm manufacturer name and complete registered factory address.
☐ Verify GSTIN registration and tax invoice compliance.
☐ Audit packaging batch numbers, manufacturing date, and expiry details.
☐ Ensure Grievance Officer details are active and reachable.